My Little Pony: Equestria Girls, known simply as Equestria Girls or EQG, is a 2013 animated musical fantasy film which is the first installment of Hasbro's toy line and media franchise of the same name, which is itself an anthropomorphized spin-off of the 2010 relaunch of the My Little Pony franchise. The film was animated in Adobe Flash, directed by Jayson Thiessen and written by Meghan McCarthy, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States. It premiered at the Los Angeles Film Festival on June 15, 2013, followed by limited release in the United States and Canada on June 16, 2013, with a home media release on August 6, 2013. It also commemorates the thirtieth anniversary of the launch of the original My Little Pony toy line.